Programmatic Media Specialist
4 weeks ago
At GroupM, we're seeking a skilled Programmatic Media Specialist to join our team. As a key member of our digital media buying team, you'll be responsible for transforming our agency's digital media buying from manual insertion orders to data-driven buying. Your goal will be to generate higher ROI for clients and increase revenue/margin.
In this role, you'll work closely with cross-functional teams to drive efficiency and automation at scale. You'll participate in business proposals, leading the programmatic element and supporting in group pitches. You'll also ensure that we offer a coordinated and integrated operation with the wider business.
Key responsibilities include defining and overseeing our stakeholders, strategy, and solution in the programmatic space. You'll review and benchmark current services, develop a phased development plan for growth, and establish a clear escalation process for best-in-class service. You'll also lead programmatic discussions and align internal understanding of the benefits of the strategy and solution.
Requirements include working experience in an agency, trading desk, or programmatic tech partner. You'll have actual campaign execution experience with local programmatic players and measurement providers. You'll be familiar with DSP and exchange revenue streams and able to negotiate trading benefits. You'll also have existing relationships with publishers, programmatic product partners, and data providers in the local market.
Minimum qualifications include 10+ years of professional experience with digital media, preferably within a media agency or trading desk. You'll have experience in Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms. You'll be competent in all Microsoft office software and have a clear thought process and strategy to build on existing businesses.
We're an equal opportunity employer, and we celebrate diversity and inclusion. We believe that everyone is unique, and that's what makes us good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Join us at GroupM, and be part of a team that's passionate about media, technology, and innovation. We'll support you, recognize you, and reward you, making GroupM the place where you do the best work of your career.
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