Digital Media Transformation Lead
2 days ago
Mindshare is a global agency with over 7,000 employees across 116 offices in 86 countries. We believe that everything begins and ends in media, and our goal is to be our clients' lead business partner, driving their growth and profitability through adaptive and inventive marketing.
Job DescriptionWe are currently seeking a Digital Media Transformation Lead to join our team in India. This role will involve transforming our agency's digital media buying from manual insertion orders to data- and technology-driven buying, generating higher ROI for clients and revenue/margin.
Key Responsibilities:- Drive programmatic buying across all publishers, vendors, and start-ups, disrupting traditional business models
- Collaborate with cross-functional teams to drive efficiency and automation at scale
- Establish a roadmap for growing the programmatic buying business and participate in business proposals, leading the programmatic element and supporting group pitches
- 10+ years of professional experience in digital media, preferably within a media agency or trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms
- Hands-on experience and knowledge of programmatic platforms, including DSP and exchange revenue streams
- Clear thought process and strategy to build on existing businesses
India is a mobile-first internet market with approximately 500 million smartphone users and low-priced data plans. The country has a young population and is set to soar high in digital growth due to changing consumer habits. With approximately 60 OTT offerings and 45 to 50 million e-commerce shoppers, India is a key market for digital media investment.
CompensationThe estimated salary for this role is ₹1,200,000 per annum, commensurate with experience. We offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
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