Digital Marketing Professional for Education Sector
1 day ago
We are seeking a highly skilled Digital Marketing Executive to join our team at Nalanda Educational Institutions. This exciting opportunity involves developing and executing digital marketing strategies to enhance our online presence.
Job Summary:
Nalanda Educational Institutions is looking for a dynamic professional with expertise in digital marketing to engage prospective students, parents, and stakeholders. The ideal candidate will have a strong analytical mindset and be proficient in digital marketing tools and platforms.
Main Responsibilities:
- Digital Strategy and Campaigns
- Develop and implement digital marketing strategies to achieve institutional objectives.
- Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Create, curate, and manage compelling content for the institution's website, blog, and social media channels.
- Ensure content aligns with brand guidelines and marketing goals.
- Oversee and manage the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Engage with the online community through posts, comments, and direct messages to build a strong following.
- Implement SEO strategies to improve website visibility and organic rankings.
- Manage SEM campaigns to drive targeted traffic and enhance website conversions.
- Design and execute email marketing campaigns for lead nurturing and community engagement.
- Manage email lists, create engaging templates, and analyze campaign performance.
- Track and analyze the performance of digital campaigns using tools like Google Analytics and social media insights.
- Prepare regular reports on campaign metrics, ROI, and optimization strategies.
- Ensure the institution's website is user-friendly, up-to-date, and optimized for search engines.
- Collaborate with web developers to implement necessary updates and improvements.
- Conduct research to identify trends, competitor strategies, and growth opportunities.
- Use insights to refine digital marketing strategies.
- Assist in managing the digital marketing budget effectively.
- Monitor expenditures and ensure cost-effective campaign delivery.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 4 years of experience in digital marketing, preferably in the education sector.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Strong analytical skills to track campaign performance and ROI.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking with a proactive and solution-oriented mindset.
Benefits:
- A collaborative and innovative work environment.
- Opportunities for professional growth and skill development.
- Competitive salary within the range of ₹30,000 – ₹45,000 per month.
About Us:
Nalanda Educational Institutions is a leading educational institution committed to providing quality education. We are dedicated to creating a conducive learning environment that fosters personal and academic growth.
Salary Range: ₹30,000 - ₹45,000 per month
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Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full timeNalanda Educational Institutions is seeking a dynamic professional to enhance its online presence. As a Digital Marketing Strategist, you will develop and execute digital marketing strategies, manage digital campaigns, and analyze performance metrics to engage prospective students, parents, and stakeholders. This role requires relocating to Vijayawada,...
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