Digital Marketing Strategist for Educational Institution
10 hours ago
Company Overview
Nalanda Educational Institutions is a renowned educational institution seeking a skilled digital marketing strategist to enhance its online presence. This role involves developing and executing comprehensive digital marketing strategies, managing campaigns, and analyzing performance metrics to engage prospective students, parents, and stakeholders.
Salary and Benefits
This is a full-time position with a competitive salary within the range of 300000 - 450000 INR per month. The job offers opportunities for professional growth, skill development, and a collaborative work environment.
Job Responsibilities
As a Digital Marketing Strategist, your primary responsibilities will include:
- Developing and implementing digital marketing strategies to achieve institutional objectives.
- Planning and managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Content Creation and Management
- Creating, curating, and managing compelling content for the institution's website, blog, and social media channels.
- Ensuring content aligns with brand guidelines and marketing goals.
Social Media Management
- Overseeing and managing the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Engaging with the online community through posts, comments, and direct messages to build a strong following.
SEO and SEM
- Implementing SEO strategies to improve website visibility and organic rankings.
- Managing SEM campaigns to drive targeted traffic and enhance website conversions.
Email Marketing
- Designing and executing email marketing campaigns for lead nurturing and community engagement.
- Managing email lists, creating engaging templates, and analyzing campaign performance.
Analytics and Reporting
- Tracking and analyzing the performance of digital campaigns using tools like Google Analytics and social media insights.
- Preparing regular reports on campaign metrics, ROI, and optimization strategies.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience: Minimum of 4 years of experience in digital marketing, preferably in the education sector.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Skills: Strong analytical skills, proficiency in digital marketing tools and platforms, excellent written and verbal communication skills, creative thinking, and proactive mindset.
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Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full timeAs a Digital Marketing Strategist, you will play a pivotal role in enhancing the online presence of Nalanda Educational Institutions. With a strong focus on digital marketing, you will develop and execute strategies to engage prospective students, parents, and stakeholders.Job SummaryNalanda Educational Institutions is seeking a highly motivated and...
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Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full timeNalanda Educational Institutions is seeking a dynamic professional to enhance its online presence. As a Digital Marketing Strategist, you will develop and execute digital marketing strategies, manage digital campaigns, and analyze performance metrics to engage prospective students, parents, and stakeholders. This role requires relocating to Vijayawada,...
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Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full timeAbout Nalanda Educational InstitutionsNalanda Educational Institutions is a leading educational institution seeking a highly skilled Digital Marketing Executive to enhance its online presence. This role involves developing and executing digital marketing strategies, managing digital campaigns, and analyzing performance metrics to engage prospective students,...
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