Digital Marketing Strategist for Educational Institution

10 hours ago


Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full time
Job Title: Digital Marketing Strategist for Educational Institution

Company Overview
Nalanda Educational Institutions is a renowned educational institution seeking a skilled digital marketing strategist to enhance its online presence. This role involves developing and executing comprehensive digital marketing strategies, managing campaigns, and analyzing performance metrics to engage prospective students, parents, and stakeholders.

Salary and Benefits
This is a full-time position with a competitive salary within the range of 300000 - 450000 INR per month. The job offers opportunities for professional growth, skill development, and a collaborative work environment.

Job Responsibilities
As a Digital Marketing Strategist, your primary responsibilities will include:
- Developing and implementing digital marketing strategies to achieve institutional objectives.
- Planning and managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

Content Creation and Management
- Creating, curating, and managing compelling content for the institution's website, blog, and social media channels.
- Ensuring content aligns with brand guidelines and marketing goals.

Social Media Management
- Overseeing and managing the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Engaging with the online community through posts, comments, and direct messages to build a strong following.

SEO and SEM
- Implementing SEO strategies to improve website visibility and organic rankings.
- Managing SEM campaigns to drive targeted traffic and enhance website conversions.

Email Marketing
- Designing and executing email marketing campaigns for lead nurturing and community engagement.
- Managing email lists, creating engaging templates, and analyzing campaign performance.

Analytics and Reporting
- Tracking and analyzing the performance of digital campaigns using tools like Google Analytics and social media insights.
- Preparing regular reports on campaign metrics, ROI, and optimization strategies.

Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience: Minimum of 4 years of experience in digital marketing, preferably in the education sector.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Skills: Strong analytical skills, proficiency in digital marketing tools and platforms, excellent written and verbal communication skills, creative thinking, and proactive mindset.

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