Digital Marketing Specialist

21 hours ago


Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Nalanda Educational Institutions.

This is a fantastic opportunity for an ambitious professional looking to make a meaningful contribution to our institution's online presence.

Job Summary

The successful candidate will be responsible for developing and implementing digital marketing strategies to achieve our institutional objectives.

This includes managing digital campaigns, creating engaging content, and analyzing performance metrics to drive results.

Key Responsibilities
  • Digital Strategy and Campaigns
    • Develop and implement comprehensive digital marketing strategies to enhance our online presence.
    • Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Content Creation and Management
    • Create high-quality content for our website, blog, and social media channels.
    • Ensure content aligns with our brand guidelines and marketing goals.
  • Social Media Management
    • Manage our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
    • Engage with our online community through posts, comments, and direct messages to build a strong following.
  • SEO and SEM
    • Implement SEO strategies to improve website visibility and organic rankings.
    • Manage SEM campaigns to drive targeted traffic and enhance website conversions.
  • Email Marketing
    • Design and execute email marketing campaigns for lead nurturing and community engagement.
    • Manage email lists, create engaging templates, and analyze campaign performance.
  • Analytics and Reporting
    • Track and analyze the performance of digital campaigns using tools like Google Analytics and social media insights.
    • Prepare regular reports on campaign metrics, ROI, and optimization strategies.
  • Website Management
    • Ensure our website is user-friendly, up-to-date, and optimized for search engines.
    • Collaborate with web developers to implement necessary updates and improvements.
  • Market Research
    • Conduct research to identify trends, competitor strategies, and growth opportunities.
    • Use insights to refine digital marketing strategies.
  • Budget Management
    • Assist in managing our digital marketing budget effectively.
    • Monitor expenditures and ensure cost-effective campaign delivery.
Qualifications
  • Education
    • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Experience
    • Minimum of 4 years of experience in digital marketing, preferably in the education sector.
  • Skills
    • Strong analytical skills to track campaign performance and ROI.
    • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
    • Excellent written and verbal communication skills.
    • Creative thinking with a proactive and solution-oriented mindset.
Salary and Benefits

We offer a competitive salary within the range of ₹30,000 – ₹45,000 per month.

In addition to a attractive salary, we also provide a collaborative and innovative work environment, opportunities for professional growth and skill development, and a chance to work with a dynamic team.



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