Digital Marketing Strategist for Education Sector
2 days ago
Digital Strategy and Campaigns:
- Developing and implementing digital marketing strategies to achieve institutional objectives.
- Planning and managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Content Creation and Management:
- Creating, curating, and managing compelling content for the institution's website, blog, and social media channels.
- Ensuring content aligns with brand guidelines and marketing goals.
Social Media Management:
- Overseeing and managing the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Engaging with the online community through posts, comments, and direct messages to build a strong following.
SEO and SEM:
- Implementing SEO strategies to improve website visibility and organic rankings.
- Managing SEM campaigns to drive targeted traffic and enhance website conversions.
Email Marketing:
- Designing and executing email marketing campaigns for lead nurturing and community engagement.
- Managing email lists, creating engaging templates, and analyzing campaign performance.
Analytics and Reporting:
- Tracking and analyzing the performance of digital campaigns using tools like Google Analytics and social media insights.
- Preparing regular reports on campaign metrics, ROI, and optimization strategies.
Website Management:
- Ensuring the institution's website is user-friendly, up-to-date, and optimized for search engines.
- Collaborating with web developers to implement necessary updates and improvements.
Market Research:
- Conducting research to identify trends, competitor strategies, and growth opportunities.
- Using insights to refine digital marketing strategies.
Budget Management:
- Assisting in managing the digital marketing budget effectively.
- Monitoring expenditures and ensuring cost-effective campaign delivery.
To excel in this role, you should possess:
Qualifications:
- A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 4 years of experience in digital marketing, preferably in the education sector.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Strong analytical skills to track campaign performance and ROI.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking with a proactive and solution-oriented mindset.
This opportunity offers a competitive salary within the range of ₹30,000 – ₹45,000 per month.
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