Digital Marketing Strategist for Education Sector

2 days ago


Vijayawada, Andhra Pradesh, India Nalanda Educational Institutions Full time
Nalanda Educational Institutions is seeking a dynamic professional to enhance its online presence. As a Digital Marketing Strategist, you will develop and execute digital marketing strategies, manage digital campaigns, and analyze performance metrics to engage prospective students, parents, and stakeholders. This role requires relocating to Vijayawada, Andhra Pradesh. In this position, you will be responsible for:

Digital Strategy and Campaigns:
- Developing and implementing digital marketing strategies to achieve institutional objectives.
- Planning and managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

Content Creation and Management:
- Creating, curating, and managing compelling content for the institution's website, blog, and social media channels.
- Ensuring content aligns with brand guidelines and marketing goals.

Social Media Management:
- Overseeing and managing the institution's social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Engaging with the online community through posts, comments, and direct messages to build a strong following.

SEO and SEM:
- Implementing SEO strategies to improve website visibility and organic rankings.
- Managing SEM campaigns to drive targeted traffic and enhance website conversions.

Email Marketing:
- Designing and executing email marketing campaigns for lead nurturing and community engagement.
- Managing email lists, creating engaging templates, and analyzing campaign performance.

Analytics and Reporting:
- Tracking and analyzing the performance of digital campaigns using tools like Google Analytics and social media insights.
- Preparing regular reports on campaign metrics, ROI, and optimization strategies.

Website Management:
- Ensuring the institution's website is user-friendly, up-to-date, and optimized for search engines.
- Collaborating with web developers to implement necessary updates and improvements.

Market Research:
- Conducting research to identify trends, competitor strategies, and growth opportunities.
- Using insights to refine digital marketing strategies.

Budget Management:
- Assisting in managing the digital marketing budget effectively.
- Monitoring expenditures and ensuring cost-effective campaign delivery.

To excel in this role, you should possess:

Qualifications:
- A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 4 years of experience in digital marketing, preferably in the education sector.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
- Strong analytical skills to track campaign performance and ROI.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking with a proactive and solution-oriented mindset.

This opportunity offers a competitive salary within the range of ₹30,000 – ₹45,000 per month.

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