Digital Marketing Specialist

2 weeks ago


Vijayawada, Andhra Pradesh, India Bloomingdale International School Full time

Bloomingdale International School: Digital Marketing Executive Position

We are seeking an experienced Digital Marketing Executive to join our team and play a key role in the planning, execution, and optimization of our online marketing efforts. As a Digital Marketing Executive, you will be responsible for promoting our products and services through digital channels, leveraging the power of the Internet to drive growing revenue. The ideal candidate will have a passion for marketing and technology, with a strong understanding of digital marketing concepts and best practices.

Key Responsibilities:

  • Develop and implement digital marketing strategies to build a lasting digital connection with consumers.
  • Plan and monitor our company presence on social media platforms, including Twitter, Facebook, and others.
  • Launch optimized online adverts through Google Adwords and Facebook to increase brand awareness and drive website traffic.
  • Contribute to SEO efforts by optimizing keywords, images, and other website elements.
  • Design and distribute online newsletters and promotional emails through various channels.
  • Provide creative ideas for content marketing and update our website with fresh content.
  • Collaborate with designers to improve the user experience and optimize website performance.
  • Measure the performance of digital marketing efforts using Web analytics tools like Google Analytics and WebTrends.
  • Stay up-to-date with the latest online marketing trends and adjust strategies accordingly.

Requirements:

  • Proven experience as a Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
  • Working knowledge of ad serving tools like DART and Atlas.
  • Perfect knowledge of web analytics tools like Google Analytics, NetInsight, and WebTrends.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • BSc/BA in marketing or a relevant field.


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