Sr Performance Marketing Specialist

16 hours ago

Kanpur, Uttar Pradesh, India beBeePerformance Full time ₹ 20,00,000 - ₹ 25,00,000

Job Opportunity:

We are seeking a highly skilled Sr. Performance Marketing Specialist to join our team.

About the Role:

The ideal candidate will have extensive experience in managing paid media campaigns on Meta and Google platforms, with a strong understanding of analytics tools and data-driven decision making.

Main Responsibilities:

  • Develop and execute comprehensive paid media strategies that align with business objectives, target audience insights, and industry best practices.
  • Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
  • Collaborate with the creative team to develop impactful ad creatives that resonate with the target audience and drive engagement.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.

Requirements:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.

What We Offer:

We value innovation, creativity, and exceptional results. Our team is passionate about delivering outstanding outcomes and pushing the boundaries of what is possible.

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