Digital Marketing Automation Specialist

1 day ago

Kanpur, Uttar Pradesh, India beBeeAutomation Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Marketing Automation Specialist

Role Overview

We are seeking a highly skilled Digital Marketing Automation Specialist to join our team. This individual will be responsible for developing and executing complex marketing automation campaigns using Adobe Campaign.

Key Responsibilities
  • Design, develop, and execute marketing automation workflows on a timely basis with precision as per the requirements.
  • Coordinate with cross-functional teams to translate business objectives into actionable marketing strategies.
  • Demonstrate technical and programming skills in Adobe Campaign, Java Scripting, SQL, and other relevant tools.
  • Work collaboratively with stakeholders to analyze key campaign performance metrics and recommend ways to optimize campaign design.
  • Migrate existing communications to the Adobe Campaign platform and ensure seamless execution of marketing campaigns.
Required Skills and Qualifications

To succeed in this role, you should have:

  • A graduate or postgraduate degree in a relevant field.
  • At least 1-2 years of experience in Adobe Campaign Classic, with a strong understanding of its features and functionality.
  • Proficiency in Java Scripting, SQL, CRMNext, Siebel, macros, and Excel functions.
  • Excellent problem-solving skills and analytical abilities to quickly understand and anticipate business requirements.
Benefits

As a Digital Marketing Automation Specialist, you will enjoy:

  • A competitive salary package.
  • Ongoing training and development opportunities to enhance your skills and knowledge.
  • The opportunity to work on challenging projects and collaborate with a talented team of professionals.

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