Strategic Marketing Lead

3 weeks ago


Chandigarh, Chandigarh, India Raffles Educity Full time

Job Title: Head Marketing

Job Summary: We are seeking a results-driven Head Marketing professional to lead our marketing efforts and drive business growth for Raffles Educity in the India market.

Key Responsibilities:

  1. Develop and execute a comprehensive marketing strategy to build the Raffles Educity brand as the most preferred brand for immigration services and IELTS coaching.
  2. Manage relationships with ad networks, digital agencies, vendors, and partners to drive brand visibility and customer acquisition.
  3. Lead the briefing and liaison with creative media and PR teams on brand campaigns to ensure effective messaging and execution.
  4. Conduct market research and gather customer insights to inform marketing strategies and drive business growth.
  5. Develop and manage the annual marketing budget, forecast, and plan for brand and campaigns.
  6. Plan and execute ATL and BTL marketing activities to drive brand awareness and customer engagement.
  7. Collaborate with branch heads and their teams to achieve business targets, including customer acquisition and registration targets for immigration and IELTS services.
  8. Design and execute a robust rural marketing strategy to drive high rural penetration and customer acquisition targets.

Requirements: To be successful as a Head Marketing professional, you will need:

  • Strong marketing expertise and experience in developing and executing marketing strategies.
  • Excellent communication and project management skills.
  • Ability to work effectively with cross-functional teams and external partners.
  • Strong analytical and problem-solving skills.
  • Experience in managing marketing budgets and forecasting.

About Raffles Educity: Raffles Educity is a leading education provider offering immigration services and IELTS coaching. We are committed to delivering high-quality education and training to our students and are seeking talented professionals to join our team.



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