
Conversion Rate Optimization Lead
1 week ago
Optimization Specialist
">We are seeking a skilled Optimization Specialist to join our team. In this role, you will be responsible for developing and implementing end-to-end strategies to improve conversion rates from our website and marketing campaigns.
">The ideal candidate will have a strong understanding of data-driven decision making, conversion copywriting, user experience, and web design principles.
">You will work closely with cross-functional teams to plan and execute experiments, analyze results, and refine and iterate tests based on data.
">Responsibilities include:
">- ">
- Organizing and visualizing website data to identify areas of improvement">
- Designing experiment hypotheses using qualitative and quantitative sources">
- Implementing various A/B testing, multivariate, and other experiment strategies">
- Establishing and maintaining a clear backlog and defining the optimization roadmap">
- Collaborating with stakeholders and cross-functional teams">
- Monitoring, documenting, and reporting key performance indicators and insights">
- Creating a thorough, replicable, scalable framework for continuous experimentation and improvement">
- Aligning stakeholders on root issues and opportunities based on data-backed evidence">
Requirements:
">- ">
- At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts">
- Experience in running and analyzing A/B, split, and multivariate tests end-to-end">
- Strong understanding of conversion copywriting, user experience, and web design principles">
- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel, and data visualization tools like Google Looker Studio">
- Ability to work with cross-functional technical teams on website tracking and troubleshooting">
Benefits:
">- ">
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization">
- No micromanagement: own up your work and be accountable without the need for close supervision">
- Great team: work with a great team with diverse backgrounds from world-class organizations">
- Personal growth: design a personal learning plan and utilize organizational resources to achieve goals">
Join us in building a world-class optimization team that drives business growth through data-driven decision making
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