Strategic Product Marketing Specialist

15 hours ago

Bengaluru, Karnataka, India beBeeProductMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Strategic Product Marketing Specialist

We're seeking a highly skilled product marketing professional to drive the successful launch and adoption of our products in the market. This individual will be responsible for leading cross-functional teams, developing compelling product narratives, and tracking key performance indicators.

Key Responsibilities:
  • Owning Product Launch Strategy: Lead the planning, execution, and optimization of product launches and feature rollouts to ensure flawless execution and alignment across teams.
  • Creating Compelling Messaging: Develop powerful product narratives that communicate unique value to target audiences and drive engagement.
  • Enabling Sales Success: Build and maintain sales enablement tools and train sales teams to deliver winning conversations and fast conversions.
  • Conducting Market Research: Stay up-to-date on market trends and customer needs to inform product development and positioning.
  • Collaborating on Campaigns & Content: Partner with demand generation and content teams to produce high-impact materials that resonate with customers.
Required Skills & Qualifications:
  • Experience: 5–7 years in product marketing for SaaS or e-commerce products.
  • Proven Track Record: A history of leading successful product launches and shaping product positioning.
  • Exceptional Communication Skills: Ability to translate technical features into clear, customer-centric benefits.
  • Cross-Functional Collaboration: Skilled at working with product, marketing, and sales teams to achieve shared goals.
About Us

Our company is the largest and most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS—helping over 100,000 customers every year file federally required documents accurately, securely, and on time.

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