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Product Marketing Specialist

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Product Marketing Specialist Job

We are seeking a Product Marketing Specialist to develop and execute marketing strategies to promote our products and solutions.

  • Develop Product Marketing Strategies:
  • - Develop a deep understanding of our products and solutions, target segments, customer needs and pain points, and the competitive landscape.
  • - Create compelling product marketing collateral including value propositions, customer presentations, sales playbooks, blogs, eBooks, newsletters, and a comprehensive marketing playbook to win in key markets.

Key Responsibilities:

  • Product Positioning & Messaging:
  • - Craft clear and differentiated positioning and messaging for our product offerings.
  • - Identify relevant market segments and develop tailored marketing plans to meet strategic objectives.

Responsibilities Continued:

  • Product Launch Management:
  • - Plan and manage the successful launch of new products and releases.
  • - Ensure marketing content is updated and aligned with the latest product features, bundles, and solutions.

Additional Responsibilities:

  • Integrated Marketing Execution:
  • - Drive end-to-end marketing campaigns across digital, social media, content, events, public relations, and analyst relations to support growth and awareness goals.
  • Analyst Relations:
  • - Shape and influence analyst and advisor perceptions through briefings, inquiries, strategy sessions, and participation in vendor assessments.
  • Content Development:
  • - Understand audience needs, build detailed personas, and align content across the customer journey.
  • - Create high-impact content such as case studies, pitch decks, proposal templates, use cases, and ROI-focused materials to support marketing success.
  • Thought Leadership:
  • - Generate and develop thought leadership content including whitepapers, research reports, blogs, and infographics to enhance brand authority.
  • Market & Competitive Intelligence:
  • - Monitor industry trends and the competitive landscape to inform positioning and marketing strategies.
  • Sales Enablement:
  • - Effectively communicate the product portfolio's value proposition to the sales team.
  • - Provide training, content, and strategic support to accelerate deal closures.
  • - Develop high-impact sales tools including battle cards, sales decks, competitive briefs, case studies, and pitch narratives.
  • Cross-Functional Collaboration:
  • - Work closely with Product Management, Sales, and Presales teams to ensure alignment and flawless execution across all go-to-market (GTM) initiatives.

Qualifications and Experience:

  • - 6-10 years in product marketing, preferably within B2B technology companies.
  • - Domain Expertise: Experience in the FINTECH or Banking sector is essential.
  • - Track Record: Proven success in B2B product marketing, product launches, sales enablement, collateral creation, and analyst relations.
  • - Strategic Thinking: Ability to develop compelling narratives and simplify complex topics into engaging, digestible content.
  • - GTM Expertise: Deep understanding of go-to-market strategies including product launches and competitive positioning.
  • - Storytelling Skills: Strong ability to transform technical information into impactful marketing assets.
  • - Analytical Mindset: Data-driven, with a focus on translating insights into strategies that generate pipeline and revenue.
  • - Collaboration: Strong cross-functional coordination skills with Sales, Product, and Customer Success teams.
  • - Communication: Exceptional written, verbal, and presentation skills with a flair for storytelling and creative expression.
  • - Detail-Oriented: Excellent analytical and problem-solving skills with attention to detail.

What We Offer:

A dynamic and collaborative work environment with opportunities for professional growth and development.

How to Apply:

Please submit your application, including your resume and cover letter, to us.