Senior Product Marketing Specialist

3 hours ago

Bengaluru, Karnataka, India beBeeProductMarketing Full time
Senior Product Marketing Specialist

We are seeking an experienced Senior Product Marketing Specialist to join our team. In this role, you will be responsible for driving awareness and adoption of our wealth management solutions.

The successful candidate will have a deep understanding of the financial services industry and experience in product marketing, with a proven track record of success in creating and executing effective marketing campaigns.

  • Key Responsibilities:
  • Create and execute product marketing strategies to drive awareness and adoption of our wealth management solutions
  • Develop and maintain collateral critical to the sales process, incorporating new digital techniques, tracking usage analytics, and identifying updates for continuous improvement
  • Collaborate with cross-functional teams, including sales, account management, product, and technology to ensure alignment and effective execution of marketing initiatives
  • Stay current on competitors' marketing, document industry trends, and propose improvements to wealth marketing
  • Maintain library of all wealth collateral – maintain the knowledge center and be a knowledge management guru for the Wealth BU

Requirements:

  • Bachelors or Masters Degree preferably in Mass Communications with 5+ years of overall experience, with a focus on digital communication tools. Knowledge of user experience (UX) design principles for digital communications is preferred
  • Excellent creative writing and organizational skills (meaning ability to organize collateral)
  • Additional skills: PowerPoint, Visio, Sharepoint/Teams, Word, Excel, Basic Power BI/Tableau for charts and graphs, Virtual presentation tools including whiteboarding on Zoom, Webex and Teams
  • Understanding of Financial services preferred, knowledge of Wealth Management firm, advisor or investor behavior is a bonus
  • Collaboration skills including working in complex matrix organizations
  • Experience working with Sales, Account Management, Product and Technology teams
  • Experience with content management systems or digital experience platforms
  • Strong communication skills in English, both written and verbal

About Us:

We are a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers, and corporate issuers. Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by powering investing, governance, and communications for our clients, their customers, and the financial services industry.

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