Product Marketing Specialist

2 days ago


Bengaluru, Karnataka, India beBeeProduct Full time ₹ 80,00,000 - ₹ 1,20,00,000
Product Marketing Specialist

At the forefront of innovative technology and product launches lies a vital role in shaping market perception and driving business growth. As a Product Marketing Specialist, you will be instrumental in developing and executing strategic campaigns to introduce new products, differentiate them from competitors, and increase market penetration.

  • Market Positioning and Differentiation:
    • Develop and execute plans to introduce new products to the market through impactful campaigns and roadshows.
    • Analyze market trends to identify opportunities for differentiation and enhance product positioning.
  • Marketing Content Creation:
    • Create engaging marketing content that effectively communicates product features and benefits across various media channels.
  • Sales Enablement and Support:
    • Support the sales team with product knowledge resources and argumentation to drive successful opportunity conversions.
  • Market Research and Analysis:
    • Conduct thorough market research to identify potential segments, customers, and applications for our products.
To excel in this role, you should possess strong analytical skills, creativity, and the ability to effectively communicate complex ideas to diverse audiences. Experience with market research, campaign execution, and sales enablement is highly desirable. If you are passionate about innovative technologies and driven by the desire to shape market perceptions, we encourage you to apply.

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