Strategic Product Marketer

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Product Marketing Manager Job Overview

This is a unique opportunity to serve as the connective tissue that bridges product, sales, and marketing teams. As the owner of our market narrative, you will be responsible for translating our product's features into clear, compelling value that resonates with our target buyers.

As the voice of our product to the market and the voice of the market to our product team, you will shape our go-to-market motions and empower our revenue teams to succeed.

Key Responsibilities:
  • Go-to-Market Strategy & Execution:
  • Launch new products and features, ensuring a seamless and impactful introduction to the market.
  • Develop and maintain a consistent, powerful market narrative.
  • Define buyer personas and create our competitive narrative.
  • Ensure every GTM function speaks with one unified voice.
Market Intelligence:
  • Serve as an expert on our market, buyers, and competitors.
  • Constantly gather insights from SDRs, AEs, and customer-facing teams to track messaging effectiveness and inform product strategy.
Content & Web Presence:
  • Own the website and inbound content strategy.
  • Create high-impact content that attracts, engages, and converts our target audience.
Cross-Functional Alignment:
  • Work closely with various teams including Product Management, Account Executives, Sales Enablement, Demand Generation, Customer Success, RevOps, and Design to ensure GTM efforts are aligned and effective.
Team Leadership:
  • Mentor and manage at least one junior team member, guiding them in their professional growth and ensuring key initiatives are executed successfully.

Your ability to generate and accelerate qualified pipeline by creating compelling sales enablement materials and marketing content will directly measure your success. Driving product adoption and ARR expansion through effective messaging and value-driven campaigns is crucial to this role.

Requirements:
  • 6+ years of experience in product marketing, preferably in a B2B SaaS environment.
  • Proven track record of launching successful products and driving revenue.
  • Exceptional written and verbal communication skills, with a portfolio of work to demonstrate.
  • Experience with market research, competitive analysis, and crafting buyer personas.
  • A strategic thinker who can also be hands-on and execute with a high level of detail.

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