Strategic Marketing Leader

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About Our RoleWe are a fast-growing IT software development company operating across both services and products. With a strong team of developers and designers, we aim to deliver innovative solutions for global clients.

Job OverviewThe Head of Marketing will be a strategic leader responsible for shaping and driving the marketing vision of the organization. This position requires a mature professional who can balance strategic planning with execution excellence, and act as a trusted advisor to senior management.

Main Responsibilities

  • Define and implement the long-term marketing strategy aligned with company goals.
  • Position the company as a trusted leader in IT services and product innovation.
  • Build scalable marketing processes, systems, and frameworks.
  • Act as a senior stakeholder, working closely with leadership on GTM strategies.

Key Areas of Focus

  • Brand Development: Strengthen corporate brand identity and reputation globally. Ensure all marketing communications reflect a mature and consistent brand voice.
  • Market Growth: Design and oversee lead generation and customer acquisition strategies. Ensure alignment of marketing with sales to drive pipeline growth.
  • Product Marketing: Lead marketing for both software products and IT services. Create impactful GTM strategies for new launches.
  • Team Leadership: Lead, mentor, and empower a team of 67 marketing professionals. Build a culture of accountability, creativity, and performance.

Requirements

  • 7+ years of progressive marketing experience, with at least 5 years in a leadership capacity.
  • Proven expertise in IT/SaaS/software development industry (products & services).
  • Strong background in strategic marketing, brand management, and digital growth.
  • Demonstrated success in building and leading marketing teams.
  • Excellent communication, stakeholder management, and presentation skills.

Benefits and CultureWe offer a stable, growth-oriented, and innovative environment. You will have the opportunity to lead the entire marketing function of a growing IT company, work directly with senior leadership in shaping company growth, and balance strategic thinking and execution excellence.

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