Strategic Marketing Leader

20 hours ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Job Description

The role of Marketing Head is a strategic position that involves preparing and executing a comprehensive marketing mix and designing successful marketing strategies. This includes scanning the market for potential therapeutic opportunities, identifying high-potential candidates, and maximizing the current product portfolio through strategic line extensions.

The jobholder will work closely with the Business Head to achieve targeted budgets and market shares by sustaining high-volume brands, developing a robust secondary brand portfolio, and enhancing profitability.

Key Responsibilities:

  • Prepare and deploy a robust marketing mix aligned with business objectives.
  • Analyze IPM data to assess therapy trends, customer segments, and evolving market dynamics.
  • Recommend strategic entry into new therapies and specialties, aligned with divisional vision.
  • Implement innovative marketing strategies and tactics to drive project success and growth.
  • Conduct ROI analysis for all major marketing investments.
  • Manage the product lifecycle and marketing efforts as per the BCG matrix.

Market & Customer Development

The Marketing Head will be responsible for developing and executing strategies for market expansion and customer segmentation. This includes identifying and engaging with KOLs (minimum 20-25), overseeing KOL management strategies, participating in relevant customer forums to influence decision-makers, maintaining market intelligence, and developing responses to competitor strategies.

Team Leadership

The Marketing Head will lead and mentor a team of Therapy Heads (GPMs) and Product Managers. This includes monitoring performance against business goals, ensuring strong brand performance and profitability, fostering a culture of high performance, innovation, and accountability.

Field Force Support & Training

The Marketing Head will drive marketing strategy implementation through the field force. This includes conducting joint fieldwork (18–20 days per quarter) to support team execution, training the field team on promotional themes, and monitoring implementation effectiveness.

Budget Management

The Marketing Head will ensure efficient cost and profit management across all operational marketing activities. This includes optimizing resource allocation to maximize return on investment, collaborating with supply chain to ensure adequate inventory levels.

Required Skills

The ideal candidate should possess strong analytical and strategic thinking abilities, leadership and team management skills, and excellent communication and interpersonal skills.

Preferred Skills

Experience in managing large portfolios across therapy areas and a deep understanding of market dynamics and customer segmentation are highly desirable.

Pay Range and Compensation Package

Compensation details will be discussed during the interview process.

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