Strategic Product Marketing Professional

7 days ago


Bengaluru, Karnataka, India beBeeStrategic Full time ₹ 1,08,00,000 - ₹ 1,92,00,000
Product Marketing Specialist

We are seeking a seasoned Product Marketing Specialist to spearhead the go-to-market strategy for our cutting-edge AI solutions in Insurtech.

Key Responsibilities:
  • Define Ideal Customer Profiles: Develop and refine ideal customer profiles based on qualitative and quantitative insights.
  • Develop Product Positioning: Create product positioning that aligns with customer needs, competitor analysis, and market trends.
  • Gather and Synthesize Feedback: Collect and synthesize customer and sales feedback to inform messaging and roadmap decisions.
  • Build Messaging Frameworks: Develop messaging frameworks for GTM, content, and enablement initiatives.
  • Lead End-to-End Product Launches: Oversee end-to-end product launches, ensuring internal and external readiness.
  • Create Sales Assets: Design and create sales assets such as demo scripts, battlecards, and objection-handling guides.
  • Support Customer Marketing: Collaborate with customer marketing teams through interviews and case study narratives.

The successful candidate will have 4-6 years of experience in B2B SaaS product marketing, with a proven track record of working with U.S. mid-market or enterprise buyers.

This is a unique opportunity to work with innovative AI solutions and contribute to a fast-growing, YC-backed start-up in a high-impact role.

We offer a dynamic work culture that fosters collaboration and career growth.

Requirements:
  • 4-6 years of experience in B2B SaaS product marketing
  • Experience working with U.S. mid-market or enterprise buyers preferred
Benefits:
  • Cutting-edge AI solutions in Insurtech
  • Fast-growing, YC-backed start-up
  • Dynamic work culture
  • Career growth potential


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