
Strategic Marketing Professional
1 day ago
This role plays a critical part in developing strategic marketing plans, supporting product launches and market entry strategies.
The ideal candidate will have good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of these initiatives.
Key responsibilities include analyzing market trends, customer data, and the competitive landscape to inform marketing strategies.
GTM strategy requires understanding of TAM, SAM, SOM assessments and conducting ROI analysis compared to existing technology.
Pricing studies and recommending pricing plans are also crucial for this role.
Using third-party reports is essential for informing GTM strategies and collaborating with cross-functional teams.
Monitoring KPIs such as adoption rates, conversion metrics, and revenue impact is also vital for this position.
- Collaborate with product, marketing, and sales teams to align efforts.
- Create marketing collateral material to use for customer presentations.
- Develop customer personas and journey mapping to enhance the customer experience.
Required qualifications include a Master's degree in Business, Marketing, or a related field and 5+ years of experience in business analysis, marketing analytics, or GTM strategy.
The ideal candidate should be proficient in data tools like Excel, SQL, Tableau, Power BI, possess strong analytical and communication skills, and have experience working in fast-paced environments.
Performance Metrics- Accuracy and impact of market insights.
- Timeliness and effectiveness of GTM support.
- Contribution to successful product launches and revenue growth.
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