Strategic Marketing Leader

1 day ago


Bengaluru, Karnataka, India beBeeProfessional Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description

We are seeking a seasoned marketing professional to lead our offline channel initiatives, leveraging their expertise in campaign execution and team management.

  • Develop and execute strategic plans for sourcing leads via offline channels
  • Invent cost-effective ways of running campaigns and onboarding delivery partners
  • Manage calendars for offline activities by coordinating with agencies and account development executives
  • Oversee referral and influencer programs by collaborating with third-party vendors and ADEs
  • Lead a team of ADEs in executing and monitoring daily activities
  • Hire, manage, and coordinate with local agencies to set expectations and track performance
  • Strategize and invent while being willing to roll up sleeves to execute DP recruitment drives
  • Establish scalable methods of measurement and performance tracking for campaigns
  • Earn trust from internal and external partners, manage multiple projects, and balance competing priorities

To succeed in this role, you must have:

  • 5+ years of non-internship marketing experience
  • 7+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience communicating results to stakeholders
  • Experience developing and executing campaigns across multiple time zones and languages
  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint


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