Digital Fashion Marketing Director

4 days ago


Tirupati, Andhra Pradesh, India YUVAKAA Full time
Job Title: Digital Fashion Marketing Director

This is a unique opportunity to shape the digital identity of a premium fashion brand, YUVAKAA. As our Sr. Social Media Manager, you will lead the development and execution of a comprehensive social media strategy across multiple platforms, including Instagram, Facebook, Pinterest, YouTube, and Google.

About Us: YUVAKAA is a contemporary western fashion brand based in Mumbai, dedicated to redefining modern aesthetics and empowering self-expression. With its innovative designs and premium quality, YUVAKAA has carved a niche in the fashion industry by blending timeless elegance with cutting-edge trends. Our online presence is our commitment to connecting with fashion-forward audiences and offering a seamless digital shopping experience.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy for multiple platforms, ensuring alignment with YUVAKAA's brand identity and business goals.
  • Identify emerging platforms, tools, and technologies to position the brand as a digital trendsetter.
  • Define KPIs to measure campaign performance and optimize strategies for better engagement and conversions.
  • Oversee the creation of captivating, platform-optimized content, including short videos, carousels, reels, stories, and static posts.
  • Collaborate with design and content teams to produce assets tailored for diverse audiences and platforms.
  • Foster a loyal online community by actively engaging with followers, responding to comments, and addressing inquiries.

Requirements:
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 7–10 years of experience managing social media for fashion, lifestyle, or premium consumer brands, with at least 3–5 years in a leadership role.
  • Proven success in delivering multi-platform campaigns that drive growth and engagement.
  • Hands-on experience with tools like Hootsuite, Buffer, Canva, and analytics dashboards.

What We Offer:
  • A competitive salary of ₹80 Lakhs - ₹1 Cr per annum, depending on experience.
  • A dynamic and collaborative work environment that fosters creativity and innovation.
  • The chance to be part of a fast-growing brand with significant opportunities for career growth.


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