Digital Fashion Marketing Director
4 days ago
This is a unique opportunity to shape the digital identity of a premium fashion brand, YUVAKAA. As our Sr. Social Media Manager, you will lead the development and execution of a comprehensive social media strategy across multiple platforms, including Instagram, Facebook, Pinterest, YouTube, and Google.
About Us: YUVAKAA is a contemporary western fashion brand based in Mumbai, dedicated to redefining modern aesthetics and empowering self-expression. With its innovative designs and premium quality, YUVAKAA has carved a niche in the fashion industry by blending timeless elegance with cutting-edge trends. Our online presence is our commitment to connecting with fashion-forward audiences and offering a seamless digital shopping experience.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy for multiple platforms, ensuring alignment with YUVAKAA's brand identity and business goals.
- Identify emerging platforms, tools, and technologies to position the brand as a digital trendsetter.
- Define KPIs to measure campaign performance and optimize strategies for better engagement and conversions.
- Oversee the creation of captivating, platform-optimized content, including short videos, carousels, reels, stories, and static posts.
- Collaborate with design and content teams to produce assets tailored for diverse audiences and platforms.
- Foster a loyal online community by actively engaging with followers, responding to comments, and addressing inquiries.
Requirements:
- Bachelor's or Master's degree in Marketing, Communications, or a related field.
- 7–10 years of experience managing social media for fashion, lifestyle, or premium consumer brands, with at least 3–5 years in a leadership role.
- Proven success in delivering multi-platform campaigns that drive growth and engagement.
- Hands-on experience with tools like Hootsuite, Buffer, Canva, and analytics dashboards.
What We Offer:
- A competitive salary of ₹80 Lakhs - ₹1 Cr per annum, depending on experience.
- A dynamic and collaborative work environment that fosters creativity and innovation.
- The chance to be part of a fast-growing brand with significant opportunities for career growth.
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