Senior Business Growth Manager

6 days ago

Bengaluru, Karnataka, India beBeeField Full time

Senior Marketing Professional

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We are seeking a strategic and driven marketing professional to join our team in India as the Senior Field Marketing Manager. You will be responsible for developing and executing impactful marketing programs to support customer acquisition, expansion, and pipeline growth across India. As a vital member of the APAC marketing team, you will collaborate closely with various stakeholders to ensure successful program delivery and measurable outcomes for your region.

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  • Strategic Planning:
    • Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include events, regional sponsorships, executive engagements, thought leadership, workshops, and webinars.
    • Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the India market.
    • Work closely with the Demand Generation team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).
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  • Cross-Functional Collaboration and Communication:
    • Partner with India field partner marketing managers and channel leaders to ensure optimal allocation and utilization of funds.
    • Foster strong collaboration with APAC regional, global corporate, and local teams to achieve impactful results through campaigns.
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  • Data-Driven Decision Making:
    • Own all India marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.
    • Track, measure, and analyze marketing performance metrics to continuously refine and optimize marketing activities.
    • Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across India.
    • Regularly communicate marketing results and impact to key stakeholders within India and APAC marketing.
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  • Team Development:
    • Collaborate with other marketing resources in India to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.
    • Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.
    • Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.
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  • Marketing Investments:
    • Manage budgets effectively, ensuring resources are prioritized for maximum impact.
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Requirements:

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  • Minimum 10 years of B2B field marketing experience in India.
  • Experience with B2B software marketing with demonstrable success as India Marketing team lead is essential.
  • Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.
  • Exceptional project management skills with a strong attention to detail.
  • Excellent communication skills, both written and verbal.
  • Positive, 'can-do' attitude with a willingness to roll up your sleeves and get things done.
  • Familiarity with preferred.

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