Global Marketplace Growth Strategist

7 days ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Performance Marketing Executive

Role Overview:

We are seeking a highly skilled Performance Marketing Executive to optimize advertising strategies on global marketplaces.

The ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI by leveraging data insights and marketplace tools.

Key Responsibilities:
  • Business Strategy & Operations:
    • Managing company accounts on marketplaces is a critical aspect of this role.
  • Marketplace Advertising:
    • Develop and execute comprehensive advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms.
    • Implement strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.
  • Analytics & Optimization:
    • Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
    • Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
    • Perform keyword research and bid optimization to enhance campaign efficiency.
  • Budget Management:
    • Allocate and manage advertising budgets to ensure maximum ROI while meeting performance targets.
    • Track daily ad spends and adjust campaigns as needed.
  • Collaboration & Coordination:
    • Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
    • Collaborate with content and design teams to create high-converting ad creatives.
  • Performance Reporting:
    • Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
    • Present weekly/monthly reports on campaign performance and advertising spend.
  • Operations & Supply Chain:
    • Inventory management is also an essential aspect of this role.

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