Rural Banking Relationship Specialist
3 weeks ago
Job Title: Rural Banking Relationship Specialist
Role Summary:
The Rural Banking Relationship Specialist will be responsible for deepening relationships with rural banking accounts and ensuring best-in-class service to customers. The role requires identifying prospective customers and converting them into real business opportunities.
Key Responsibilities:
- Deepen existing portfolio to ensure customer stickiness.
- Manage zoning activity to map household needs in villages and allocated areas.
- Conduct end-user checks as specified post disbursal of loans while achieving monthly and annual group loan booking targets.
- Assess and evaluate client needs and generate new sources of revenue by leveraging cross-sell opportunities as per their lifestyle, risk profiling, and requirements.
- Contribute to penetration of liabilities business in rural markets through lead generations and account opening as per customer needs.
- Achieve individual and branch sales goals through new business sales, referrals, and retention of account relationships.
- Monitor high collections efficiency through discipline and drive.
- Conduct field audits and customer verifications to ensure high-quality accounts.
- Gather latest market intelligence and track and benchmark against best practices in competitor banks.
- Evaluate growth strategy based on competitor analysis and feedback from different channels/customers.
- Recommend process changes to improve service efficiency and quality across the branch network.
- Manage a team of field officers, taking responsibility for their development and attrition.
- Develop and implement livelihood advancement and community development initiatives.
Managerial & Leadership Responsibilities:
- Attract and retain best-in-class talent for key roles in their reporting structure.
- Monitor key parameters on employee productivity, hiring quality, and attrition rates, and make necessary improvements.
- Enable teams to drive growth targets by providing necessary support.
Education Qualification:
Graduation: Any Graduates.
Experience: 5+ years of relevant rural banking experience.
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