Rural Banking Associate

3 weeks ago


Amritsar, Punjab, India IDFC FIRST Bank Full time

Job Role: Associate Relationship Manager-Liabilities

Job Function: Rural Banking

Job Purpose:

The role entails building and maintaining relationships with Rural Banking customers, ensuring best-in-class service and deepening customer connections. The role requires supporting Relationship Managers in penetrating liabilities business in Rural markets through lead generation and account opening as per customer needs. The role bearer is responsible for driving client acquisition, building household-level customer relationships, and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Key Responsibilities:

  • Lead area mapping in the catchment and maintain accurate and timely daily activity/sales reports.
  • Prepare a wish list of customers through cold calling and promotion activities to drive awareness about the bank and its products across the catchment area.
  • Ensure completion of account opening formalities with strict adherence to KYC norms (field verification mandatory).
  • Engage customers with multiple products at the time of account opening (e.g., mobile banking/net banking registration/recurring deposit-fixed deposit activation).
  • Ensure account activation and subsequently maintain the health of the account.
  • Provide superior customer service to capture a larger wallet share of the population.
  • Spearhead the resolution of customer queries and issues.
  • Assess and evaluate client needs and generate new sources of revenue by leveraging cross-sell opportunities as per their lifestyle, risk profiling, and requirements.
  • Ensure compliance with bank requirements.
  • Recommend process changes to improve service efficiency and quality across the branch network.
  • Provide support for the implementation of livelihood advancement and community development initiatives.

Education Qualification:

Graduation: Any Graduates.

Experience: 0-1 years of relevant branch banking experience.



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