Digital Demand Generation Specialist

4 days ago

Navi Mumbai, Maharashtra, India Pixelo Digital Full time

About Pixelo Digital

We're a B2B demand generation and product company that accelerates sales for our clients through innovative marketing strategies.

As a new-age company, we pride ourselves on our team's expertise in growth marketing and go-to-market capabilities.

We deliver exceptional results customized to meet the individual needs of each client.

Job Overview

We're seeking a skilled Digital Demand Generation Specialist to join our team.

The ideal candidate will have a proven track record of developing and executing lead generation outbound strategies and campaigns that drive revenue growth.

You'll be responsible for designing, implementing, and optimizing multi-channel marketing campaigns to generate high-quality leads.

This includes cold email marketing, calling, LinkedIn outreach, and WhatsApp.

Responsibilities:

  • Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
  • Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
  • Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results.
  • Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
  • Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging.
  • Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
  • Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
  • Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
  • Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
  • Manage client relationships, ability to strategize and present cohesively.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • 1-2 years in B2B SaaS demand generation, preferably within the technology industry.
  • Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.
  • Preferred qualifications include prior involvement in B2B marketing.
  • Proficient in marketing analytics, ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
  • Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
  • Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
  • Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

Salary: $60,000 - $80,000 per year

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