Demand Generation Specialist
5 days ago
About Pixelo Digital
We are a new age B2B demand generation and product company, accelerating sales for our clients through innovative marketing strategies.
As a Digital Marketing Associate at Pixelo, you will play a crucial role in developing and executing lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
Responsibilities:
- Develop and execute multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
- Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results.
- Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
- Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging.
- Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
Qualification:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- 1-2 years in B2B SaaS demand generation, preferably within the technology industry.
- Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.
Estimated Salary: $60,000 - $80,000 per year
Why Join Us:
- Opportunity to work with a dynamic team and contribute to the growth of a leading B2B demand generation company.
- Chance to develop and execute innovative marketing strategies and campaigns.
- Competitive salary and benefits package.
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