Demand Generation Specialist

5 days ago


Navi Mumbai, Maharashtra, India Pixelo Digital Full time

About Pixelo Digital

We are a new age B2B demand generation and product company, accelerating sales for our clients through innovative marketing strategies.

As a Digital Marketing Associate at Pixelo, you will play a crucial role in developing and executing lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.

Responsibilities:

  • Develop and execute multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
  • Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results.
  • Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
  • Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging.
  • Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.

Qualification:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • 1-2 years in B2B SaaS demand generation, preferably within the technology industry.
  • Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.

Estimated Salary: $60,000 - $80,000 per year

Why Join Us:

  • Opportunity to work with a dynamic team and contribute to the growth of a leading B2B demand generation company.
  • Chance to develop and execute innovative marketing strategies and campaigns.
  • Competitive salary and benefits package.


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