
Data Driven Programmatic Strategist
2 days ago
Drive data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.
- Lead analysis of audience data using tools like BARC, internal analytics platforms, and other industry-standard measurement tools.
- Interpret and visualize large datasets to extract key performance insights across genres, time slots, demographics, and platforms.
- Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
- Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
- Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
- Translate data into storytelling frameworks that are easy to understand and guide decision-making.
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
- 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
- Deep working knowledge of BARC software and television/digital audience measurement systems.
- Technical & Analytical Skills:
- Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
- Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
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Digital Marketing Specialist
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Data-Driven Customer Experience Strategist
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D2C Brand Advertising Strategist
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