Data Driven Programmatic Strategist

2 days ago


Vijayawada, Andhra Pradesh, India beBeeAudience Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Programming Insights Manager

Drive data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

  • Lead analysis of audience data using tools like BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large datasets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making.
Required Skills and Qualifications
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
    • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
    • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.


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