Senior Performance Marketing Strategist

3 days ago

Vijayawada, Andhra Pradesh, India beBeePerformance Full time US$ 93,473 - US$ 1,45,942
Job Overview

Our organization seeks a skilled and results-driven marketing strategist to lead the development, execution, and optimization of performance marketing campaigns.

This role involves collaborating with clients and internal teams to ensure that AI-driven solutions deliver maximum value and align with business objectives.

  • Key Responsibilities:
    • Client Strategy Development:
      • Understand client business goals and objectives to develop tailored performance marketing strategies.
      • Collaborate with clients to identify key performance indicators (KPIs) and align marketing strategies to achieve these targets.
      • Provide thought leadership and strategic insights to clients on leveraging AI-driven marketing solutions.
    • Campaign Management:
      • Plan, execute, and optimize performance marketing campaigns across various digital channels.
      • Use data-driven insights to adjust strategies and tactics to maximize campaign performance.
      • Monitor campaign performance and provide regular reports to clients, highlighting successes, challenges, and recommendations for improvement.
    • Client Relationship Management:
      • Serve as the primary point of contact for clients, ensuring exceptional service and satisfaction.
      • Build and maintain strong relationships with clients, understanding their needs, and proactively identifying opportunities for growth.
      • Present complex performance data in a clear and actionable manner.
    • Cross-Functional Collaboration:
      • Work closely with internal product, data science, and engineering teams to ensure seamless integration and execution of AI solutions.
      • Provide feedback to product teams to help shape the development of new features and enhancements based on client needs.
    • Market Research and Insights:
      • Stay updated on industry trends, competitive landscape, and emerging technologies in performance marketing.
      • Share insights with clients and internal teams to drive innovation and stay ahead of the competition.

Requirements & Skills:

  • Experience: 2-5 years of experience in performance marketing, with a proven track record of managing and optimizing campaigns.
  • Technical Skills: Strong understanding of digital marketing channels, including paid search, social media advertising, programmatic, and display. Familiarity with AI and machine learning in marketing is a plus.
  • Analytical Skills: Proficient in analysing data to derive actionable insights and optimize marketing strategies. Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Client-Focused: Demonstrated ability to build and maintain strong client relationships, with a focus on delivering value and exceeding client expectations.
  • Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus

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