Digital Performance Marketing Director

12 hours ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Senior Performance Marketing Executive

This role involves leading the agency's performance marketing practice across paid channels. As a Senior Manager – Digital Performance Marketing, you will oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.

Job Overview:

  • Paid Media Strategy & Execution: Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, , and other performance platforms.
  • Campaign Management: Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management: Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  • Team Leadership: Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  • Performance Analysis: Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
  • Budget Management: Allocate, monitor, and optimize budgets across multiple platforms to maximize ROI.
  • Cross-functional Collaboration: Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.

Required Skills & Qualifications:

  • 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).

Benefits:

  • Salary range: 8-12 Lakhs P.A.
  • Performance bonuses: Linked to campaign success and client growth.
  • Professional development: Certifications, conferences, and training support.
  • Work arrangement: Onsite

What Makes This Role Attractive:

  • Growth opportunities: Fast-track career growth within a performance-focused agency.
  • Culture: Collaborative, innovative, and supportive work environment.
  • Client portfolio: Exposure to diverse and dynamic industries.
  • Learning & development: Ongoing training, certifications, and mentorship.

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