Digital Marketing Specialist

5 hours ago

Vijayawada, Andhra Pradesh, India beBeeperformance Full time ₹ 90,00,000 - ₹ 1,20,00,000
">About the Role

We are seeking a skilled Performance Marketing Expert to lead our paid media campaigns across digital platforms. The ideal candidate will have a proven track record of driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

">Key Responsibilities
  • ">
  • Campaign Planning and Execution">
  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.">
  • KPI Monitoring and Reporting">
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.">
  • Creative Optimization">
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.">
  • Collaboration and Communication">
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.">
  • Data Analysis and Decision Making">
  • Continuously run A/B testing for creatives, copies, and targeting strategies.">
">Required Skills and Qualifications
  • ">
  • Digital Marketing Platforms">
  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and other digital marketing platforms.">
  • Campaign Optimization">
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).">
  • Data Analysis">
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.">
  • SEO Basics">
  • Knowledge of SEO basics to align paid and organic strategies.">
">Further Education and Experience
  • ">
  • Certifications">
  • Google Ads and Meta Blueprint certifications.">
  • Agency Environment Experience">
  • Experience in agency environments with multi-client campaign management.">
  • Programmatic Ads and Automation Tools">
  • Familiarity with programmatic ads and marketing automation tools.">
">

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