Digital Marketing Strategist

1 day ago

Vijayawada, Andhra Pradesh, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 17,00,000
Programmatic Buying Lead

We are seeking a seasoned marketing professional to lead our programmatic buying efforts. The ideal candidate will have a proven track record of developing and executing comprehensive digital marketing roadmaps, incorporating demand-side platforms for awareness, acquisition, and remarketing campaigns.

  1. Develop and Execute Digital Marketing Roadmaps
  2. Manage App Campaigns on Demand-Side Platforms
  3. Create Ad Tags and Floodlight Tags for Tracking Campaign Conversions
  4. Collaborate with Internal Teams to Implement Tracking Mechanisms
  5. Lead Client Account Management for Display, Video, and Search Campaigns
  6. Monitor Accounts Daily/Monthly, Optimizing Strategies Based on Key Metrics
  7. Support Creative Design Teams with Ideas for Copy and Graphical Ad Templates
  8. Communicate with Clients/POC to Ensure Campaign Achievements Align with Predefined Goals
  9. Generate Relevant Reports at Three Stages of the Campaign: Before, During, and After
  10. Audit Advertising Accounts, Identifying Gaps in Existing Structures and Targeting
  11. Plan, Execute, and Manage Programmatic Campaigns
  12. Analyze Performance Across Digital Channels

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