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Digital Video Marketing Specialist
3 weeks ago
Job Title: Digital Video Marketing Specialist
We're seeking a skilled professional to help small and medium businesses grow through innovative digital strategies.
Your Role:
- Create, execute, and optimize video ad campaigns on YouTube to generate high-quality leads.
- Develop audience research and targeting strategies to reach the right audience.
- Collaborate with our creative team to develop engaging video content, scripts, and funnels.
- Analyze performance, run A/B tests, and ensure return on investment for all campaigns.
- Present campaign results to clients and leadership in a clear and concise manner.
- Stay up-to-date with the latest trends and best practices in video marketing.
Requirements:
- 3–5 years of experience in running successful video ad campaigns.
- A strong track record of generating qualified leads through paid video advertising.
- Familiarity with Google Ads, YouTube Ads Manager, and analytics tools.
- Excellent knowledge of audience targeting, funnel creation, and retargeting.
- Creative thinking skills and ability to write compelling copy and optimize visuals.
- Data-driven decision making – using metrics to inform choices.
- Strong communication skills and ability to work effectively in a remote team environment.
