Digital Content Strategist

1 day ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 10,00,000
Job Title:

Social Media & Performance Marketing Executive

About the Role:
  • Drive impactful paid campaigns to grow our online presence.
  • Manage a blend of creative social media management and data-driven performance marketing.

This role is ideal for someone who enjoys both content creation and analytics.

Main Responsibilities:
  1. Social Media Management:
  • Plan and execute monthly content calendars aligned with campaigns and business goals.
  • Publish daily content across Instagram, YouTube, Facebook, and other platforms.
  • Write compelling captions & CTAs to boost engagement and conversions.
  • Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
  • Track and share user engagement insights with the team.
Performance Marketing:
  • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
  • Monitor campaign KPIs such as CTR, CPL, ROAS, and support ongoing optimizations.
  • Execute A/B testing of creatives, ad copies, and landing pages.
  • Run retargeting campaigns and support funnel optimization.
  • Prepare and maintain weekly performance reports.
Analytics & Growth:
  • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
  • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
  • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

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