SMB Growth Catalyst

2 weeks ago

Delhi, Delhi, India beBeeGrowth Full time ₹ 12,00,000 - ₹ 18,00,000

Role Overview

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  • We are seeking a seasoned Growth Marketer to spearhead our demand generation efforts, driving consistent pipeline growth through strategic experimentation and data-driven decision making.
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Responsibilities

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  1. Design and execute structured growth experiments across paid media, content, outbound, partnerships, and other channels to identify high-performing marketing strategies.
  2. Analyze performance data to quickly double down on winning tactics and cut losses, ensuring continuous improvement in pipeline growth.
  3. Develop compelling messaging and positioning that resonates with U.S.-based fitness and health-focused Small and Medium-sized Businesses (SMBs).
  4. Collaborate closely with Sales to ensure marketing efforts drive revenue alignment, maximizing return on investment.
  5. Build foundational playbooks for repeatable demand generation engines, empowering scalable growth initiatives.
  6. Advise on transitioning experiments into dedicated channels and specialist hires, optimizing resource allocation for maximum impact.
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Requirements

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  • At least 5 years of experience in growth or demand generation, preferably in B2B SaaS environments (bonus points for SMB focus).
  • Proficiency in tools like CRM systems, Meta/Google Ads, analytics platforms, and other relevant software.
  • A generalist mindset, comfortable running experiments across multiple channels and adapting to changing market conditions.
  • Proven track record of transforming experimental efforts into repeatable, scalable growth channels.
  • Data-driven approach, scrappy work ethic, and willingness to roll up sleeves when needed.
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Why Join Us?

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  • Direct access to the leadership team, ensuring your work has significant impact and visibility.
  • Flexibility: remote-first work arrangement.
  • Opportunity to shape the foundation of a SaaS growth engine before scaling efforts begin.

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