Appointment Setting

4 weeks ago

Delhi, Delhi, India EoR Marketing Full time
Role: Manager – Appointment Setting (SMB Market, Cold Calling)

Work Location: Remote

Industry: Digital Marketing & AI-Driven Growth Solutions

Experience Needed: Minimum 5 years in appointment setting with international clients + at least 2 years leading or managing teams

Target Region: North America

Who We Are

We are a rapidly expanding digital marketing company specializing in delivering AI-powered, performance-first strategies that help small and medium-sized businesses in the United States grow faster and smarter. As we scale, we're searching for a motivated Appointment Setting Manager to oversee our global team of meeting setters and ensure our sales team consistently receives high-quality, sales-ready meetings.

What You'll Do
  • Team Leadership: Direct and coach a team of appointment setters who engage U.S. prospects through cold outreach.
  • Pipeline Growth: Build and refine strategies for cold calling, lead qualification, and meeting booking to maximize conversions.
  • Performance Oversight: Track key metrics (calls, meetings booked, attendance rates, etc.) and push the team to exceed goals.
  • Cross-Functional Collaboration: Partner with Sales and Marketing leaders to align messaging and outreach campaigns.
  • Coaching & Training: Provide hands-on guidance to sharpen communication, objection handling, and outreach consistency.
  • Tools & Systems: Ensure proper use of CRM platforms (HubSpot, Salesforce, etc.) for lead tracking and data hygiene.
  • Continuous Optimization: Improve scripts, workflows, and market-specific tactics tailored for North American SMB clients.
  • Reporting: Deliver weekly performance updates and improvement strategies to senior leadership.
What We're Looking For
  • Proven Experience: At least 5 years working in appointment setting with a focus on U.S. prospects.
  • Leadership Background: 2+ years managing or leading teams within an appointment setting/cold calling function.
  • Industry Knowledge: Familiarity with digital marketing and its value proposition for SMBs.
  • Exceptional Communication: Fluent English, both spoken and written, with strong persuasion and negotiation skills.
  • Tech-Savvy: Hands-on experience with CRM tools, dialers, and reporting dashboards.
  • Analytical Mindset: Ability to assess team performance, optimize processes, and improve conversion rates.
  • Time Zone Flexibility: Comfortable working during U.S. business hours or providing significant overlap.
  • If you thrive on building pipelines, leading teams, and turning conversations into opportunities, this role offers you the chance to make a direct impact on company growth while working in a fast-moving digital marketing environment.

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