Consumer Activation Leader

1 week ago

Kolkata, West Bengal, India beBeeActivation Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Senior Manager Consumer Activation

Key Responsibilities:

  • We develop and execute a comprehensive annual activation plan aligned with the brand strategy, driving execution, and measuring campaign effectiveness.
  • For each key sub-brand, we ensure a clear activation strategy and role to achieve business objectives and measure impact on the brand.
  • Our focus is on building a robust consumer database and targeting consumers through various channels for future engagement.
  • Increased participation in rural areas and regional festivals like Chatt Puja, Karva Chauth, etc. are also key areas of emphasis.
  • Cost optimization through negotiation and cost-effective models is essential.
  • Identifying new touch points to engage, sample, or sell products – such as wedding planners, cafes, amusement parks, etc.
  • Campaigns using technology – AR/VR/Meta/Gaming or other key technologies – are developed and measured for their impact, including PR, integrated campaigns, and measurement studies.
  • Continuous consumer data base creation, covering behavioral questions and feedback, is a priority.
  • Finance tracking and SOP adherence reviews are conducted regularly.
  • Effective agency management, including new agencies, specialized agencies, and regional agencies, is crucial.
  • Highlighting best practices in activation and digital activation projects is an important aspect of this role.

Required Skills and Qualifications:

  • Strong industry knowledge, particularly in activation and events, with a background in FMCG being desirable.
  • Creativity and ability to think innovatively, developing tech-based solutions.
  • Collaborative, partnership, and team-building skills are essential for success in this role.
  • Strategic thinking, with the ability to develop and execute plans within desired timelines and budgets, driving business outcomes.
  • Strong analytical and problem-solving skills, with a focus on measurement and performance evaluation.

This is a leadership position that demands someone who can drive activations, manage teams, and deliver results. If you have a passion for marketing and a proven track record of success, we want to hear from you.

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