Chief Brand Activation Officer

13 hours ago


Kolkata, West Bengal, India beBeeLeadership Full time ₹ 20,00,000 - ₹ 30,00,000
Senior Leadership Role

We are seeking an exceptional Senior Manager to lead our Brand Activations team.

Key Responsibilities
  • Research and Analysis: Design, plan, and execute end-to-end qualitative and quantitative research to inform business decisions.
  • Market Trends: Analyze market trends and consumer behavior using syndicated data and social listening tools to stay ahead of the competition.
  • Strategic Recommendations: Develop and present strategic recommendations to stakeholders to drive business growth.
  • Cross-Functional Collaboration: Collaborate with product development, R&D, marketing, sales, and external agencies/vendors to achieve shared goals.
  • Digital Activations: Support planning and evaluation of digital activations and brand experiences to enhance customer engagement.
  • Performance Tracking: Build and maintain dashboards for ongoing performance tracking and market intelligence to inform future initiatives.
  • Trend Monitoring: Monitor emerging trends in skincare, wellness, and consumer habits to identify new opportunities.
Brand Positioning & Omnichannel Strategies
  • Brand Identity: Lead brand positioning through perceptual mapping to establish a unique value proposition.
  • Value Differentiation: Define the brand's unique value differentiation and consistent identity across channels to drive brand loyalty.
  • Omnichannel Strategies: Develop and execute omnichannel strategies to create seamless customer experiences.
  • Product Rollouts: Shape product and brand rollouts leveraging consumer insights to drive sales and revenue growth.
  • Retention Models: Promote retention-centered engagement models instead of one-off viral campaigns to foster long-term relationships with customers.


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