
Senior Brand Activation Lead
2 days ago
We are seeking an experienced professional to lead our brand activation efforts and drive market research initiatives.
- Key Responsibilities:
- Design, plan, and execute qualitative and quantitative research studies, including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
- Analyze market trends, competitor performance, and consumer behavior across skincare markets using syndicated data and social listening tools.
- Develop and present clear strategic recommendations to stakeholders; translate insights into action plans across brand, product, and execution.
- Cross-functionally collaborate with product development, marketing, sales, and external agencies/vendors to ensure timely and high-quality delivery.
- Support planning and evaluation of digital activations, defining consumer drivers, KPIs, tracking campaign and brand health performance.
- Build and maintain dashboards and reporting tools for ongoing performance tracking and market intelligence.
- Monitor emerging trends in skincare and consumer habits to flag new opportunities or risks.
- Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long-term brand equity and retention.
- Brand & Positioning / Omnichannel Responsibilities:
- Lead brand positioning—develop and refine functional, symbolic, and experiential positioning through perceptual mapping.
- Define the brand's unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.
- Develop and execute omnichannel strategies, ensuring smooth integration across digital, social commerce, pop-ups, in-store, AR/virtual try-on, and experiential events.
- Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.
- Promote retention-centered, data-driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.
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