Senior Brand Activation Lead

2 days ago


Kolkata, West Bengal, India beBeeActivation Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title: Senior Brand Activation Lead

We are seeking an experienced professional to lead our brand activation efforts and drive market research initiatives.

  • Key Responsibilities:
  • Design, plan, and execute qualitative and quantitative research studies, including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
  • Analyze market trends, competitor performance, and consumer behavior across skincare markets using syndicated data and social listening tools.
  • Develop and present clear strategic recommendations to stakeholders; translate insights into action plans across brand, product, and execution.
  • Cross-functionally collaborate with product development, marketing, sales, and external agencies/vendors to ensure timely and high-quality delivery.
  • Support planning and evaluation of digital activations, defining consumer drivers, KPIs, tracking campaign and brand health performance.
  • Build and maintain dashboards and reporting tools for ongoing performance tracking and market intelligence.
  • Monitor emerging trends in skincare and consumer habits to flag new opportunities or risks.
  • Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long-term brand equity and retention.
  • Brand & Positioning / Omnichannel Responsibilities:
  • Lead brand positioning—develop and refine functional, symbolic, and experiential positioning through perceptual mapping.
  • Define the brand's unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.
  • Develop and execute omnichannel strategies, ensuring smooth integration across digital, social commerce, pop-ups, in-store, AR/virtual try-on, and experiential events.
  • Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.
  • Promote retention-centered, data-driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.


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