Data Driven Digital Campaign Specialist

3 weeks ago


Bengaluru, Karnataka, India iQuanti Full time

Location: Bangalore(Hybrid)

We are seeking a highly skilled Data Driven Digital Campaign Specialist to join our team at iQuanti. As a key member of our digital marketing team, you will be responsible for planning, managing, and optimizing paid marketing campaigns across multiple channels.

About the Role:

  • Campaign Planning & Execution: Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing, content, affiliate and Social.
  • Performance Analysis & Optimization: Build out, analyse and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing.
  • Tool Mastery: Understand & master tools such as – Google AdWords & Bing interface, Facebook Ads, Google Analytics, Double click, Omniture, Semrush etc.
  • Data Organization & Analysis: Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
  • Statistical Techniques: Draw inferences from data and test hypothesis using statistical techniques.
  • Routine Reporting: Define and implement routine reports (weekly / monthly).
  • Client Presentations: Provide detailed monthly and quarterly results overviews to clients.
  • Team Collaboration: Participate and support in delivering results and presentations to clients.
  • Professional Development: Learn and adopt to campaign delivery frameworks for performance optimization.
  • Industry Trends: Stay abreast of current trends and best practices in digital marketing – new channels, targeting, features, methods of analysis.

Requirements:

  • Excel Proficiency: Strong proficiency in Excel.
  • Statistical Knowledge: Knowledge in Statistical techniques will be an added advantage.
  • Communication Skills: Strong written & verbal communication skills.
  • Work Environment: Ability to work in a fast paced environment – should excel with minimal supervision.


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