Digital Advertising Specialist

18 hours ago


Bengaluru, Karnataka, India LWYD Interactive Full time
Job Summary

We are seeking a highly skilled Digital Advertising Specialist to join our team at LWYD Interactive. As a key member of our advertising agency, you will be responsible for managing and overseeing daily ad campaign performance on Google and Facebook Ads for assigned clients.

About the Role

This is a dynamic role that requires a proactive strategist with a creative approach to maximizing ad performance for clients. The successful candidate will have experience in paid media platforms, with a proven track record of creating, executing, and optimizing high-performing campaigns across Google (search + display) & Meta ads platforms.

Main Responsibilities:
  • Plan, execute, and optimize campaigns to meet performance targets, including budget management.
  • Analyze user funnel and campaign data to continually enhance performance.
  • Collaborate with account managers, creative teams, and content specialists for seamless campaign execution.
  • Conduct market, audience, and keyword research to craft tailored ad strategies.
  • Design and refine marketing strategies aligned with clients' goals using data-driven insights.
Requirements

To succeed in this role, you will need:

  • At least 2 years of experience in paid media platforms.
  • A strong understanding of Google (search + display) & Meta ads platforms.
  • Excellent analytical and problem-solving skills.
  • Able to manage budgets and meet targets while sticking to plans.
Benefits

As a valued member of our team, you can expect:

  • A competitive salary range of ₹750,000 - ₹1,200,000 per annum, depending on experience.
  • Ongoing training and development opportunities.
  • A dynamic and supportive work environment.


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