Digital Advertising Growth Specialist

13 hours ago


Bengaluru, Karnataka, India myGwork Full time
About the Role:
We are seeking a highly motivated and results-driven Digital Advertising Growth Specialist to join our team at myGwork. This is an exciting opportunity for individuals who thrive in fast-paced environments and are passionate about delivering outstanding results.

Job Description:
As a Digital Advertising Growth Specialist, you will play a key role in helping new and existing advertisers understand the scope within Amazon Advertising programs to grow their business. You will be responsible for educating advertising products on Amazon Advertising offering, analyzing campaign performance against key metrics, and identifying opportunities for optimization. You will work closely with account management, sales, and marketing teams to identify and solve issues blocking advertiser performance.

Key Responsibilities:
• Serve as main point of contact for Advertisers and act as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first-class service and online advertising solutions
• Educate advertising products on Amazon Advertising offering. Also help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers meet their business goals.
• Understand Performance Advertising and uses various tools and techniques to fix campaign set-up and provide related campaign optimization support
• Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings
• Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns
• Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience
• Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products
• Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers
• Open for communication via phone, chat, and other means with customers
• Analyzing account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients' KPIs
• Analyzing data trends and creating keywords lists, bids, and budget suggestions; gathering and analyzing data at account/campaign/industry level
• Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
• Preparing documents around best practices, SOPs, and framework for innovations
• Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products
• Mentor new joiners and bring them up to speed with regards to program and process

Requirements:
• Bachelor's or Postgraduate Degree (MBA) degree in Digital Marketing or related streams
• Proven work experience of 4-6 years in sales / marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage)
• Prior experience of managing global clients along with owning up their individual performance goals
• Superior verbal and written communication skills as demonstrated by experience
• Advanced computer literacy especially in Microsoft Office applications - Excel, Access, Word, and PowerPoint
• Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
• Desire to work in a fast-paced, challenging, and ambiguous environment
• An organized approach and a real team player who is willing to roll up sleeves.
• Flexible to work in rotational shifts

Benefits:
Competitive salary $**90,000 - $120,000 per year**, depending on experience and qualifications.

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