Native Advertising Specialist

17 hours ago


Bengaluru, Karnataka, India HT Digital Streams Full time

Job Description: We are looking for a talented Native Advertising Specialist to join our team at HT Digital Streams. As a specialist in this role, you will be responsible for creating innovative native advertising solutions that engage audiences and drive business results.

Key Responsibilities:

  • Liaise with key stakeholders from sales, edit, tech/IT, and finance to maintain a smooth workflow.
  • Map client requirements with advertising opportunities at HT Digital.
  • Support in building media plans by working with content and digital marketing teams.
  • Develop an understanding of the B2B ecosystem, especially the enterprise technology industry.
  • Track and ensure client project deliveries and KPIs.
  • Intervene and escalate where necessary.
  • Ensure adherence to established processes and protocols for the team.
  • Support sales in client meetings as needed.
  • Benchmark and map client accounts against the rate card, ensuring exceptional cases have approvals from function heads.
  • Maintain records of vendors/freelancers and ensure paperwork is up-to-date.
  • Support video and event production as required.
  • Build and maintain an influencer database for use in branded content campaigns.
  • Manage operations for digital events/webinars.
  • Make visually attractive, data-driven MS Powerpoint presentations for client pitches as needed.

Requirements:

  • Basic software knowledge: MS Word, Powerpoint, Excel.
  • Relevant experience in the media industry or marketing function in another industry.
  • Comfort in managing client and agency relationships on an ongoing basis.
  • A graduation degree/diploma.

Estimated Salary Range: ₹ 8-12 lakhs per annum, depending on experience.



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