Digital Marketing Campaign Operations Specialist
2 days ago
The Digital Marketing Campaign Operations Specialist will be responsible for accelerating core growth metrics and user numbers for Recharges and Utilities business. This role focuses on initiatives planned through CRM channels - Push, Whatsapp, SMS, Email, In-app.
About UsPAYTM is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. We are committed to bringing half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.
Job Description- Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar.
- Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions.
- Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel.
- Analyze and report on campaign performance metrics using marketing analytics tools.
- Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution.
This role requires 2-4 years of experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools. Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers is essential. Experience in marketing automation and communication personalisation is also required.
Benefits- A collaborative output driven program that brings cohesiveness across businesses through technology.
- Solid 360 feedback from your peer teams on your support of their goals.
- Respect, that is earned, not demanded from your peers and manager.
- A competitive salary package of ₹8,00,000 - ₹12,00,000 per annum.
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive strategic decisions and foster business success.
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