Digital Marketing Campaign Specialist

2 days ago


Bengaluru, Karnataka, India Traverze Consultancy Solutions Private Limited Full time

We are seeking a highly motivated Digital Marketing Campaign Specialist to join our team at Traverze Consultancy Solutions Private Limited.

The successful candidate will be responsible for overseeing all aspects of cold email marketing campaigns, including bulk data extraction from various online directories, lead generation through bulk/cold mailing, LinkedIn Marketing, and following up with prospects as needed.

This is an onsite role based in Brookefield, Bangalore, with shift timings from 2:00 PM to 11:00 PM. The ideal candidate will have internship experience in digital marketing and a strong understanding of sales processes.

Key responsibilities include:

  • Performing research and intelligence gathering on prospects
  • Identifying target audiences and growing the email list
  • Working with the team to prioritize efforts, refine selling marketing campaigns, and identify target market segments (campaign management)
  • Creating a database of emails for lead generation
  • Qualifying and following up with inquiries produced from marketing and lead generation campaigns
  • FOLLOWING UP ON LEADS AND CONDUCTING RESEARCH TO IDENTIFY POTENTIAL PROSPECTS
  • Knowledge of inbox handling

The successful candidate will possess the following skills:

  • Comfort with interacting with potential clients over email
  • Knowledge of sales process and familiarity with a CRM
  • Experience with an email marketing tool such as Zoho Campaigns is preferred
  • Able to locate information needed utilizing the web, LinkedIn, and other tools provided
  • Experience in lead generation is preferred
  • Desire to mentor and manage a small group of motivated individuals in addition to core lead generation associate responsibilities
  • Ability to work in teams to develop strategies and action plans, and to share results

We offer a competitive salary range of ₹350,000 - ₹450,000 per annum, depending on experience. Additionally, we provide opportunities for professional growth and development in a dynamic and supportive environment.


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