Digital Marketing Campaign Strategist

4 weeks ago

Bengaluru, Karnataka, India Wisevu Full time
Job Title

**Digital Marketing Campaign Strategist**

About Us

We are a well-established and highly experienced remote digital marketing agency, founded in 2008. Our headquarters are located in Toronto, Canada, and Split, Croatia.

We are a team of highly skilled and passionate remote digital marketing experts, SEOs, paid ads specialists, web designers, web developers, digital PR, and content marketers helping essential businesses through industry-leading digital marketing solutions.

Job Overview

We are looking for a data-driven marketing professional with a talent for crafting compelling ad copy and a strategic approach to paid ads campaign success. If you thrive on reaching target audiences, exceeding campaign goals, and seeing measurable results, we want you on our team as a Digital Marketing Campaign Strategist.

In this role, you'll be a key player in our paid advertising efforts, crafting irresistible ad copy, meticulously implementing and auditing campaigns, and analyzing data to optimize conversions. You'll work across platforms like Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other emerging platforms to drive results for our clients.

Key Responsibilities
  • Strategize, implement, and manage end-to-end paid ads campaigns on leading platforms that deliver the highest Return on Ad Spend (ROAS) for clients.
  • Write ad copy that converts: Craft clear, concise, and persuasive ad headlines and descriptions that resonate with target audiences and compel them to click.
  • Write video scripts for ads that will provide optimal Click-Through Rate (CTR) and conversions.
  • Collaborate in developing landing pages for ads campaigns that will resonate with the target market and convert optimally.
  • Implement analytics to track conversion and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring they run smoothly and meet client goals.
  • Stay on top of industry trends: Continuously learn and adapt to the ever-evolving world of paid advertising, exploring new cutting-edge strategies and platforms.
  • Collaborate with the Marketing Team: Work closely with the paid ads manager and other team members, including web developers, designers, content writers, and the marketing team, to develop cohesive strategies and track campaign performance towards achieving common goals.
Requirements

To succeed in this role, you'll need:

  • 2+ years of experience managing paid advertising campaigns (Google Ads & Facebook Ads minimum).
  • Holds certifications in Google Ads and Meta Ads (formerly Facebook Ads).
  • Demonstrates a strong understanding of marketing principles and best practices, with a particular talent for crafting high-converting sales copy.
  • Demonstrates a strong understanding of marketing principles and best practices.
  • High attention to detail and a data-driven approach to campaign optimization.
Benefits
  • **Competitive Compensation:** $1,500-$2,000 CAD per month, negotiable based on skills and experience.
  • **Flexible Work Arrangements:** Work from the comfort of your own home office or workspace.
  • **Employee Development Courses:** Access to premium-quality Employee Development Courses and one-on-one training from experienced digital marketers.
  • **Quality Equipment:** Free Computer and Cell Phone.

We look forward to meeting you and potentially working together in the future.

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