Digital Marketing Campaign Manager

3 weeks ago


Bengaluru, Karnataka, India Iosys Software Full time
Job Title: Digital Marketing Specialist

About Iosys Software

Iosys Software is a leading technology company that specializes in delivering innovative software solutions. We are seeking a highly skilled Digital Marketing Specialist to join our team and contribute to our growth and success.

Job Summary

The Digital Marketing Specialist will play a crucial role in designing and executing digital marketing campaigns across various channels to increase brand awareness, drive traffic, and generate leads. The ideal candidate will have a deep understanding of digital marketing tactics, tools, and techniques, as well as strong analytical and communication skills.

Key Responsibilities

  • Develop and Execute Digital Marketing Campaigns

Create and execute comprehensive digital marketing campaigns across email, social media, search engine marketing (SEM), search engine optimization (SEO), display advertising, and content marketing channels.

Manage Social Media Presence

Develop and implement social media strategies to increase brand awareness and engagement. Create and manage content for social media channels, including Facebook, Twitter, LinkedIn, and Instagram.

Monitor and Analyze Digital Marketing Metrics

Monitor and analyze digital marketing metrics and key performance indicators (KPIs), such as website traffic, conversion rates, and return on investment (ROI), to optimize campaign performance.

Collaborate with Cross-Functional Teams

Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.

Requirements

  • Education and Experience

Bachelor's degree in marketing, business, or related field. Proven track record of designing and executing successful digital marketing campaigns.

Skills and Qualifications

Strong understanding of digital marketing tactics, tools, and techniques, including email marketing, SEM, SEO, social media, display advertising, and content marketing. Experience with digital marketing tools, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms.

Soft Skills

Excellent analytical skills and ability to use data to drive decisions. Strong communication and interpersonal skills, with the ability to work in a team environment.

Preferred Skills

  • Technical Skills

Experience with website design and development, including UX/UI design and HTML/CSS. Familiarity with marketing automation platforms such as Hubspot or Marketo.

Analytics and Optimization

Experience with A/B testing and conversion rate optimization (CRO) techniques.

Knowledge and Skills

Knowledge of graphic design software such as Adobe Creative Suite.



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