Digital Marketing Campaign Specialist

4 weeks ago


Bengaluru, Karnataka, India Risk Resources LLP Full time
Key Responsibilities

The Digital:Adobe Campaign position is a critical role within our organization responsible for overseeing and executing end-to-end digital marketing campaigns using Adobe Campaign software. This role plays a vital part in driving customer engagement and revenue through targeted and personalized marketing efforts.

Key Responsibilities
  • Plan, execute, and optimize end-to-end digital marketing campaigns using Adobe Campaign software.
  • Develop and manage personalized customer journeys, email campaigns, and marketing automation within the Adobe Campaign platform.
  • Collaborate with cross-functional teams to gather campaign requirements and ensure successful campaign delivery.
  • Analyze campaign performance and provide actionable insights to optimize future campaigns.
  • Implement best practices for data management, segmentation, and targeting within Adobe Campaign.
  • Ensure compliance with data privacy regulations and email marketing best practices.
  • Test and QA campaign assets, including email templates, dynamic content, and personalization rules.
  • Provide training and support to marketing teams on the effective use of Adobe Campaign.
  • Stay updated on industry trends and best practices in email marketing and marketing automation.
  • Collaborate with stakeholders to define campaign KPIs and report on campaign performance.
  • Contribute to the development of marketing strategies and customer communication plans.
  • Troubleshoot and resolve technical issues related to the Adobe Campaign platform.
  • Manage and prioritize multiple projects simultaneously while meeting deadlines.
  • Contribute to the continuous improvement of digital marketing processes and capabilities.
  • Communicate with stakeholders to understand their requirements and incorporate feedback into campaign strategies.
Required Qualifications
  • Bachelor's degree in Marketing, Business, Information Technology, or a related field.
  • Proven experience in digital marketing with a focus on email marketing and CRM platforms.
  • Demonstrated proficiency in using Adobe Campaign to create and execute marketing campaigns.
  • Strong understanding of data analysis and segmentation for targeted marketing campaigns.
  • Proficiency in HTML for email template customization and troubleshooting.
  • Experience with SQL or similar query language for data manipulation and reporting.
  • Knowledge of marketing automation best practices and industry trends.
  • Ability to work collaboratively in a cross-functional team environment.
  • Excellent communication and interpersonal skills.
  • Strong project management skills with the ability to manage multiple priorities.
  • Attention to detail and commitment to delivering high-quality marketing campaigns.
  • Ability to adapt to a fast-paced and dynamic work environment.
  • Certifications in Adobe Campaign or related marketing platforms are a plus.
  • Understanding of data privacy regulations such as GDPR and CAN-SPAM Act.
  • Experience with A/B testing and campaign optimization.

adobe, data analysis, CRM platforms, segmentation, CRM, project management, certifications, communication, SQL, digital marketing, email marketing, campaigns, interpersonal skills, Adobe Campaign, data privacy regulations, marketing automation, attention to detail, A/B testing, HTML


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