Digital Marketing Campaign Specialist

3 weeks ago


Bengaluru, Karnataka, India MathCo Full time

About Us

The MathCompany, or MathCo, is a global enterprise AI and analytics firm trusted for data-driven decision-making by leading Fortune 500 and Global 2000 enterprises. Founded in 2016, MathCo builds custom AI and advanced analytics solutions focused on enterprise problem-solving through its innovative hybrid model.

NucliOS, MathCo's proprietary platform with pre-built workflows and reusable plug-and-play modules, enables the vision of connected intelligence at a lower TCO.

For our employees, we foster an open, transparent, and collaborative culture with no barriers, making MathCo a great place to work.

We provide exciting growth opportunities, value capabilities, and attitude over experience, enabling the Mathemagicians to 'Leave a Mark'.

Digital Marketing Specialist - Campaigns

We are seeking a Digital Marketing Specialist - Campaigns for a performance marketing role at TheMathCompany. This would be a fantastic opportunity to work on different segments of online marketing & utilize your holistic understanding of the digital landscape.

Our team is comprised of people who can have your back and guide you in the right direction, however you will need to be the owner of running and ensuring campaign success. This position will essentially be a T-shaped marketer to work across paid platforms - Google Ads (GSN, GDN) and Instagram to formulate, run and optimize marketing campaigns.

Job Responsibilities

Owning inbound success for the digital campaigns by owning its set up/ tracking/ reporting
Strategize and execute end-to-end digital campaigns to drive MQLs (Marketing Qualified Lead) on Google Ads (GSN, GDN) and Instagram
Working closely with sales, content, operations and design team to develop and work on integrated campaigns/ABM Campaigns.
Running campaigns that drive success.
Understanding of various digital and online advertising platforms and formats such as organic, PPC, Social, Display, Search, video and associated KPI's.
Cross-platform integration to ensure everything is being tracked. Knowledge of Google Tag Manager and Google Analytics
Strong ability to gather business understanding on your own by collaborating with different leaders/stakeholders.
Must have a strong sense of how to position and market a particular capability.
Must be able to understand the prospect user.
Working with the content team to develop creatives based on the above.
Unleashing your creativity and ideating ads, keeping the brand image in mind, for Display Ads for Google Ads (GSN, GDN).

(Be assured that our design team has got your back to deliver on your ideas)
Collecting and using data to inform new campaigns and the evaluation of existing campaigns including web analysis and evaluation of KPIs.

Above all, having the agility to pick up and work on new platforms and understand its technicalities with ease.

Preferred Qualifications

4+ years of experience in campaign management (agency experience is preferred)
Excellent communication / presentation skills
Organized and accountable with strong attention-to-detail and effective at prioritization.
Must have knowledge of working on any of the CRMs ex. HubSpot.
Must have knowledge of

Advertising.
The ability to work in a fast-paced environment.
The ability to handle multiple projects concurrently.

Being a Mathemagician

Embodying MathCo's culture and way of working.
Demonstrating ownership mindset to drive results, striving for excellence.
Engaging actively and contributing to initiatives fostering company growth.
Supporting diversity and understanding different perspectives.

Why Choose MathCo?

MathCo has been recognized among the top generative AI service providers and inspiring workplaces in North America and India. We offer exciting growth opportunities, value capabilities, and attitude over experience, enabling our employees to succeed and thrive.



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